We Are Labels started in Amsterdam in 2010 with one simple idea: to share brands that value quality, authenticity, and timeless design. Today, we have seven stores across the Netherlands and Belgium, but our mission has stayed the same.

Visiting a We Are Labels store is more than shopping. It is discovering. You can explore
collections that mix modern essentials with statement pieces. Our in-house labels WAL and NOUS SOMMES LABELS sit alongside carefully chosen independent brands, each with its own story and personality.

Our website is the first step of the journey, a place to explore and get to know us. The full experience comes alive in our stores, where you can try, mix, and immerse yourself in fashion that feels personal and authentic.

Explore our world online and then come see it in person. We promise it is a journey worth taking.